Recent Articles

We are an experienced group of Founders, startup executives, and corporate innovation GMs who love to build and solve complex problems that help make the world a better place.

From Pain Points to Product Success | Interview with Adam Judelson

Adam offers insights from his Silicon Valley career, covering topics like managing expectations, achieving product-market fit, and balancing structure with creativity. Adam dives into real-world examples—from the lessons of Apollo 13 to creating effective MVPs—illustrating how First Principles thinking builds impactful products.

Emergent: Building the Future

We sit down with the world’s best emerging technology product builders and unpack how they make a massive impact from nuts and bolts through strategy. Whether you’re starting out or scaling up, you will learn something fascinating about building for impactful missions in every episode.

Interview with Adam Judelson, Founder & CEO of First Principles - Perky Collar Radio Show

Adam Judelson takes us through the journey of turning your product concept into a market-ready success, all while exploring the fundamentals of First Principles thinking.

This is Why Your Product Has No Users

Explore why your idea might not be resonating with users, from undervalued solutions to mismatched markets, and learn how to adjust and re-launch effectively.

Startup Hustle: The Value of Product Teams

Adam Judelson dissects the common problems tech companies face with product development. From the challenges of early-stage startups to building the right product team, Adam brings his wealth of experience.

Decoding Product Excellence - Business Bros Podcast

Adam dives into what makes a product successful or not, how to determine whether you're on the right path, naming, and more with Business Bros Host Hernan Sias.

Building products inside a consulting firm

Adam discusses how he built a successful startup inside of the worldwide consultancy Deloitte.

Helping founders build great products

Listen to Adam on the top rated We Live to Build podcast discussing why he started a business, advice he learned from his family on being an owner, and his take on topics as varied as why airlines have product backwards and more.

Demystifying AI: there's more than ChatGPT

Learn about the direction AI products are going and why.

The unconventional Palantir principles that catalyzed a generation of startups

How the principles we learned at Palantir spawned nine unicorns and 100+ venture-backed companies.

Mission, Vision, and Strategy

Quickly learn the differences and why it matters so much.

Measuring the Value of Startup Advice

An X thread on how to decide what advice to listen to when building a startup.

Founders in LA Podcast - Science Fair and Product

Adam Judelson describes what it was like winning the grand prize at the Silicon Valley Science and Engineering Fair (and 4th place in the International Competition) in high school, and how it has provided inspiration throughout his career. He also discusses what makes a great marriage between Product and Engineering Teams.

Your demo needs a prestige

Exploring the keys to giving an excellent product demo,

This is Why Your Product Has No Users

Explore why your idea might not be resonating with users, from undervalued solutions to mismatched markets, and learn how to adjust and re-launch effectively.

The unconventional Palantir principles that catalyzed a generation of startups

How the principles we learned at Palantir spawned nine unicorns and 100+ venture-backed companies.

Your demo needs a prestige

Exploring the keys to giving an excellent product demo,

Mission, Vision, and Strategy

Quickly learn the differences and why it matters so much.

Measuring the Value of Startup Advice

An X thread on how to decide what advice to listen to when building a startup.

From Pain Points to Product Success | Interview with Adam Judelson

Adam offers insights from his Silicon Valley career, covering topics like managing expectations, achieving product-market fit, and balancing structure with creativity. Adam dives into real-world examples—from the lessons of Apollo 13 to creating effective MVPs—illustrating how First Principles thinking builds impactful products.

Emergent: Building the Future

We sit down with the world’s best emerging technology product builders and unpack how they make a massive impact from nuts and bolts through strategy. Whether you’re starting out or scaling up, you will learn something fascinating about building for impactful missions in every episode.

Interview with Adam Judelson, Founder & CEO of First Principles - Perky Collar Radio Show

Adam Judelson takes us through the journey of turning your product concept into a market-ready success, all while exploring the fundamentals of First Principles thinking.

Startup Hustle: The Value of Product Teams

Adam Judelson dissects the common problems tech companies face with product development. From the challenges of early-stage startups to building the right product team, Adam brings his wealth of experience.

Decoding Product Excellence - Business Bros Podcast

Adam dives into what makes a product successful or not, how to determine whether you're on the right path, naming, and more with Business Bros Host Hernan Sias.

Building products inside a consulting firm

Adam discusses how he built a successful startup inside of the worldwide consultancy Deloitte.

Helping founders build great products

Listen to Adam on the top rated We Live to Build podcast discussing why he started a business, advice he learned from his family on being an owner, and his take on topics as varied as why airlines have product backwards and more.

Demystifying AI: there's more than ChatGPT

Learn about the direction AI products are going and why.

Founders in LA Podcast - Science Fair and Product

Adam Judelson describes what it was like winning the grand prize at the Silicon Valley Science and Engineering Fair (and 4th place in the International Competition) in high school, and how it has provided inspiration throughout his career. He also discusses what makes a great marriage between Product and Engineering Teams.