Explore the core techniques and methodologies for effectively interviewing users to gather valuable insights, tailored specifically for product teams doing user research.
This guide dives into the significance of user interviews in product development. It outlines common assumptions and errors that companies make in user research, particularly during interviews. The document provides the key components needed for conducting successful user interviews, alongside examples of both effective and ineffective interview practices. By the end of this guide, you will have all the necessary tools and knowledge to plan and conduct user interviews that yield crucial insights for product teams.