.png)
General Manager, First Principles
Product coaches and fractional leaders for ambitious
"Until you've built a great product, almost nothing else matters." - Sam Altman
Featured Article |
The unconventional Palantir principles that catalyzed a generation of startups
Experience at major institutions and startups alike
.png)
.png)
.png)
.png)
.png)
.png)
Key services to support your product strategy
Learn the difference between coaching and fractional engagements.
Product Coaching
Many top startup founders and leaders are self-taught product managers. We coach your team on industry-proven best practices to boost velocity and avoid the costly pitfalls that can derail product development for months, or even years.
Fractional CPO / PM
Need experienced leadership but not ready for a full-time hire? Our fractional product leaders (CPOs/PMs) step in to set vision and strategy, empower teams, and keep your product roadmap on track. Ideal for transitions, pivots, or new initiatives.
AI-First Teams
Build faster and smarter by embedding AI into every step of your product journey. Our AI-first product squads leverage advanced tools to research, design, test, and validate ideas at record speed. Go from concept to prototype in days instead of months.
AI-First PM Certification
Transform your product teams with closed-cohort, practitioner-led AI training tailored to your industry and tools. Teams earn professional certification through hands-on projects and learn to confidently use AI in their daily workflows.
We are an experienced team of product fanatics
Shawn
Orchestrates zero-to-one execution and team delivery. 20+ years leading three $10M+ first-year launches and driving 733% ARR growth. Industry-agnostic leader ensuring fractional consultants deliver strategic vision, transformation, and results that make ideas real.
.png)
Adam
Founder & CEO, First Principles
Created the first principles frameworks that power our entire team. Former Head of Product at Palantir's Gotham platform. Led AI-first organizations at multiple venture-backed companies. Helps leaders cut through complexity to achieve clarity and measurable impact.
Marwa
Fractional Product & UX Leader
AI-powered product leader who actually ships. Founded startup to 15% market share, drove 91% activation increase and 18% MoM revenue growth. Hands-on across fintech, healthcare robotics, and B2B SaaS. Leads AI-first Product & Design Sprints.
We use a bulletproof process: Scientific Product Management
"What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly." - Eric Ries
1. Uncover First Principles
First we peel back the strategy
into its core assumptions to
make sure all effort is aligned
against the most crucial
challenges.
2. Establish Tests to Prove or Refute a Product Hypothesis
Next, we decompose the challenges and potential solutions and set up market tests for each.
3. Measure & Adjust
Finally, we measure the results across numerous dimensions to effectively ascertain where potential exists and where pivoting is needed.
